A lot of people don't understand the importance of a press release and what the effects it may have on the growth of your business. Recently, Satin Doll & Co. sent out our very first press release letting the world know that we have released our second collection for this Spring/Summer '09 and the launch of our official website/shop.
We sent out a cover letter and attached our press kit which include our press release, company bio, bio on the owner and information about our new collection. In turn, we received tons of feedback from many magazine editiors. The result from sending out our press release resulted in us also being featured in two magazines for their April/May issues. So it does work and we encourage others to sit down and think about writing their very first press release.
Here's some great tips for writing your very first press release:
Tip 1: Is your news "newsworthy"? The purpose of a press release is to inform the world of your news. Do not make a press release to get a sale. A good press release answers all the "W's" (who, what, when, why, and where), providing the media with useful information about your organization, product, service or event. If you press release reads like a advertisement redo it.
Tip 2: Start strong Your headline and first paragraph should tell a story and the rest of press release should provide the details. You have a matter of seconds to grab the readers attention and don't blow it with a weak beginning.
Tip 3: Not everything is news You being excited about something doesn't necessarily means it's newsworthy. Think about your audience. Will someone else find your story interesting? Make sure you have some news value such as timeliness, uniqueness or something truly unusal. Focus on aspects of your news item that truly set you apart from everyone elses.
Tip 4: Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution.Give examples of how your product or service fulfills the need or satisfies the desire.
Tip 5: Stick to the facts Tell the truth. Avoid embellishments and exaggerations.
Tip 6: Pick an angle Try to make your press release timely. Tie your news to current events or social issues if possible.Make sure that your story has a good news hook.
Use these helpful tips when writing your first press release and you should do fine. Part 2: Importance of a Press Release will include formating your press release. So stay tuned and feel free to comment below.