Getting PersonalPosted by Gaetana Friday, June 23 2017 02:05PM
With only 2 more days to our 10th anniversary I wanted to sit down and write an open letter to you guys saying thank you. Yes, a thank you letter addressed to each and everyone one of you. Because without you guys supporting, loving and purchasing Satin Doll products there would be no Satin Doll & Co. Each day I get up and is able to do what I love because you guys . That's why I love doing giveaways. It's my way to give back.
In those 10 years I've only lost one order (knock on wood), only taken one month long break/ vacation, and taken maybe a day here or there when sick. You guys have been very considerate during those times. Thank you.
When it comes to custom orders, you guys are so creative and it's been a pleasure working with you to design each and every piece. It still amazes me what ideas you guys come up with. Thank you for letting me be the one to create these amazing pieces. Each and every one of them. It has been my pleasure.
With that all being said. THANK YOU!!!! To 10 more amazing years.
Behind Satin DollPosted by Gaetana Tuesday, June 20 2017 06:39AM
Satin Doll & Co. turns 10 years old in the matter of
days and it has me reflecting to everything that has happened in those 10
years. With any business of this age it has its highs and its lows. Most don’t
make it past the 6 month mark let alone the 10 year mark. So today’s blog post
is dedicated to what I’ve learned in those 10 years. If you’re looking to start
a business or grow an existing business I highly suggest you take the time out
of your day and take a read.
It’s always good to have a plan. For 3 years while I worked
as a freelance fashion designer here in NYC I planned and plotted my 5 year
escape to owning my own business. During that time besides creating a business
plan I also read tons of business books, entrepreneur magazines, teaching
myself accounting, marketing and etc. I have notebooks full of notes to
reference back to. Which I still look at today. Don’t just jump into it. It’s
definitely not made for everyone. Everyone likes the idea of working for them
selves but it’s not made for everyone. So take heed.
Don’t just jump into it. Don't wake up one day and quit your job and try to start your business the day after. I started Satin Doll & Co. while still being employed. I had just moved down to Florida to check up on my grandmother who was ill.She ended up passing away days later after my arrival.My father was closing on a new home down there and I got a new job designing full time in Davie. A little voice said the time is now. From my very first paycheck I started laying the groundwork to having my own company.So when the company said they didn't want to keep me as a full time designer after my probation period. I was fine with it. Money was saved up and I had my business to work on. So even if you're miserable at your job keep it for at least a year and save every penny you can.File all the necessary paperwork so when it's time for you to exit stage left you're good to go.
With a design background I could of went a million and one directions but I didn't. I was already making and selling jewelry in Brooklyn before I moved to FL. So I decided to start there. Earrings were my popular seller. From there I eventually branched off in necklaces, bracelets, charms, accessories, hair accessories and now stationery. So with all that said find you niche / one key product and grow from there. You can't build Rome in a day. Everything takes time.
Don't put all your eggs in one basket. If you're a Satin Doll OG then you remember we only had our Etsy shop when we started but eventually got our website. The more areas you can get your products viewed the better. You can't rely on one source. Besides those two I was in 5 shops at one time in 2008. That was until the recession hit. Those 5 shops closed and my wholesale/consignment stream of money ended. I didn't panic like many. I looked for another stream of income. So I grew my custom order business and that keep me afloat throughout the recession and thereafter. The same can be said for right now since my stream of income on Etsy is going down with every change they make. So I'm putting all my effects on my website where I can control my branding and etc.
That's why having your own website is crucial. You can control every aspect of your branding down to the lettering. Etsy is well and good but they have their rules and the sellers have no control or even a say in the changes. Sites like that are good because they give you visibility to a customer base you may not be able to reach but it's imperative that you have your own website. Because those sites could shut down tomorrow and where would you be. You get my drift.
With all that being said it's good to have an amazing support team (ie: family,friends) around you. Luckily I have my parents,sister, aunt, and uncles when I first started otherwise it would of been disastrous. They pushed me and helped me a lot even still today. My friends at the time really didn't care. They were too busy partying it up in NY to care. One even called me to ask to borrow money and said don't you have a business credit card. Yes, I do but you're not getting it. The nerve. In time those so-called friends will disappear like they have in my life. Those people don't give an encouraging word or show support or even ask to help among other things. If you can't rely on your family or friends go out and network with other business minded people and grow your support system.I've grown mine by joining a Etsy Team early on and later on joining a business organization too. Don't be shy it's all apart of growing you and your business.
In any type of business customer service is key. From the very beginning I strive to give each and every customer the best serve possible. Great customer service will give you the best form of promotion which is free. Word of mouth. Those customers will tell their friends and family about you, your product(s) and your service. Some will yell it from the roof tops for you. Customer service can take a business right out of business so make sure you're giving the best of yourself to your customers each and every day.
Promotion/marketing is key in any industry. If you're super duper shy you can always pay someone to do it for you. You don't have to be on every social media but choose 2 or 3 that reach you customer base. From there figure out your style of promoting.Also having a direct line to your customers with a newsletter is a must. If you don't have one go sign up for MailChimp it's free to use and start collecting subscribers and grow your list. I've learned sending newsletters twice a week between 10am -12pm works best for me.
With that all being said don't take yourself so seriously.You'll always be busy working. This is no 9-5 for sure but in the end you're doing what you love every day. Have fun doing it.
I know I probably forgetting a lot and it'll come to me later. So I'll end it here while I'm still ahead. I could probably write a book maybe in year 20. We'll see.
What have you learned while running your business? I would love to hear. Comment below.
Getting PersonalPosted by Gaetana Friday, June 09 2017 06:28AM
Another month has flown by and June is here finally and hopefully summer will arrive with it. This past May I was loving so much. From jewelry, accessories to makeup to hair care to home goods. So I have a bit for everyone.Enough chit chat and onto the favorites.
This first must have has been a staple in my makeup collection for years.It's the NYX Mosaic Power Blush in Love (MPB10).
As you can see it's been well loved. But nevertheless, with it having 0.20 oz should last me for a bit longer. And luckily NYX still sells it too. From NYX website it's described as a coral with gold shimmer. Which is kind of true. The shimmer is never subtle and is more of a sheen then anything. A must in my opinion if you love coral blushes.
Now me and my sister are diehard Bath and Body Works candle lovers but one day while in Home Goods we picked up this candle.Hands down the best candle ever.Burns so clean, smells amazing and can burn for hours .We've had this one I think for 3 months and you see how much we have left. It's by WoodWick in the scent Summer Melon and usually costs $15 but you get them at HomeGoods for $9.99.A great steal.HomeGoods have a ton of different sizes and scents.
Now that my natural hair is getting bigger I'm using my turban headbands more.They not only keep my hair out of my face but are cute and fashionable too. Our Black Out
will always be my favorite solid while our Safari
is my favorite animal print and our Paisley
is my favorite print.I've been wearing all 3 in May. If you follow us on Instagram
you've probably seen them. You can find them on our website in the Accessories
You know I have to throw one hair product in the mix. This was actually supposed to be in last month's Must Haves but I forgot to grab it. Nevertheless, the Cantu Shea Butter for Natural Hair Dry Deny moisture seal gel oil
is the business. I ran out of my EcoStyler Gel in April so instead of going to buy more I looked in my stash to see what else I had and came across this.I'm glad I did. It has held me down all through April into May.Wash n' Go,twist out and braid outs. It not only has a great hold without being crunchy but looks in the moisture too. I'm coming close to the end of it and started looking for but unfortunately have come up empty at my Walmart and local beauty supply. Oh did I not mention a little bit goes a long way. It's available on the Cantu website
so I might have to buy it there.
Yes I still love my MAC StarTrek blush but the Wet n Wild megaglo Highlighting Power in Precious Petals
is giving me life.
My sister gave me this highlighter and when she applied it to me one day I was in love and she was like here. She actually used it in combination with the MAC highlighter I love. She added a bit of Fix+ then touched the product and then my face.Gorgeous. It's a golden gold and it's build-able.With it being super affordable is an added plus.
If you know me then you know I'm hands down a earring lover.I can't leave the house without a pair.So when I lost one of my White Opal Vintage Glass Stud earrings
I was heartbroken. What was once lost was found right in my sister's jewelry box. Can you believe she thought it was her earrings.NOT! I refused to take the last pair out of my inventory and with my supplier not longer selling the vintage cabochons. I got my earring back from my sister. We've been inseparable since. Like I said there is only one pair left on my website. Don't walk, run.
When it comes to my stud earrings I really need to find a better way to store them because I lost my Goddess Faux Druzy Stud earrings
too.Well one at least. Still don't know where it went. But I refused to throw it away and I'm glad I didn't because I've never been so happy to give an odd number of supplies before. I remembered I had an extra one that I made into a stud but it didn't have a match.Now it does. They're a bit of bling without going crazy and my FAVORITE of all my faux druzy studs.
Well this concludes my Must Haves for May. I'm not sure if they'll be one in June since I"m using the same ol' stuff but you never know. What are you loving?
Getting PersonalPosted by Gaetana Tuesday, May 30 2017 11:53AM
I was recently in a reading slump and didn't pick up a book or my Kindle for a month but I think it's officially over. I was recently sent Too Hard to Forget by Tessa Baily by the publisher Hachette. I give it 5 out of 5 stars.
The book features our two main characters Peggy who when they first meet is a college senior/popular cheerleader and Elliot aka. The Kingmaker. Who is the colleges legendary football coach who makes player that go to the NFL. Elliot first sees Peggy during a difficult time of his life when he wife dies suddenly and he's left to raise his daughter alone. He blames himself because he chose his job/football over his family. Even though they both know a relationship of any kind is forbidden they still pursue one another. Which results in a year long secret relationship where Elliot forces Peggy to leave despite her wanting to stay after graduation. Their relationship was a fast pace, sex driven and pure lust which grew into love despite them both trying to fight it.
Speed forward to 3 years later. Peggy finally comes back to the college for alumni week where she wants to get back at Elliot for the way she has been the last 3 years since leaving. Which result in 4 failed relationships/engagements. She keeps her past engagement rings on a necklace that she never takes off. During those 3 years Elliot has thrown himself into football and pushed everyone away including his daughter with his cold and hard exterior. When he hears and then sees Peggy after so long it's like life has been given back to him. Elliot is desperate to get Peggy back at all cost while Peggy wants to him to fall for her and then she walk away. Nevertheless, Peggy plan fails. Elliot manages to lift the burden that he put on her and she does the same for him. Elliot then goes on the mission to win Peggy over and for her to stay.Just when she thought Elliot wasn't going to show for the alumni banquet he does and give a speech that Peggy wasn't even expecting. One that won her over literally.She finally got the right proposal.
This book is all about fate. The author did an amazing job of Elliot's self loathing, religion and guilt. Which result in Peggy having a particular kink. Both character have a great depth to them. I normally hate flashbacks to the past but the author did these so well that I enjoyed going back 3 years and learning their story behind it all. In the end, I was cheering for Elliot and Peggy and was overjoyed when everything worked out.
It's the third book in the series and I look forward to reading the rest. I highly recommend this book and author.
Getting PersonalPosted by Gaetana Tuesday, May 16 2017 11:32AM
If you're a planner junkie then you're going to love today's blog post. If you remember a while back before my computer went kaput I was creating printable for my traveler's notebook and ring bound planner. Now that my computer is back to running condition (knock on wood) I'm recreating them. Today I will be sharing with you my monthly goals printable.
It's a printable that you can put in the front of your monthly calendar that has not only any important dates but birthdays, your goals for that month, a reading list and a notes section. Let's take a closer look.
At the top you can write in the month which makes a great printable to have on hand.Now onto the part you're waiting on. The download. Note: this is made for personal size ring bound planner.
This Month Personal PrintablePrinting Instructions
To print, click print then go into your printer properties and make sure it's on portrait. Then click print. I personally print all my inserts on landscape to have more room to work with.It's up to your personal preference.