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Tips to Getting Picture Perfect Photos

Small Business TalkPosted by Gaetana Friday, August 05 2011 12:13AM
I won't say my photos of my products are perfect but they're way better then when I started my business 4 years ago.Since snapping my first photo and post it into my Etsy shop, I have learned many things. Here's a couple of my tips that I've learned.

Now when I started selling on Etsy I really didn't know anything about selling online but there really isn't any excuse for the horrible photos I used. Here's one we'll use for an example.
Yuck! Now there are so many things wrong with this photo, can you list a few because I sure can. Let's first start with the lighting, which is never wrong.Too yellow to be exact. This photo was taken in my bathroom on the counter under horrible florescent bulbs. Wrong thing to do when taking photos. Florescent bulbs give off a yellow ting and distorts the actual color.

Now onto the next problem,can you find the piece of jewelry in the photo.You might be able to find it if you look hard enough. It was a good idea in theory but total fail. The sea shells and blue rocks distract your eyes from your main focus, the bracelet. When taking photos,less is more.Leave the props for a movie set.

Now, this photo is 200% better. This is one of pieces that sold a couple of months ago.Can you see what is right?

#1: The light. Always go for natural lighting. Forget the fancy bulbs and go for mother nature.You can go wrong.
#2: The background. Go for simple and neutral backgrounds that won't distract your eyes and take your focus off what's important.The product. When looking for a background, go for simple.Either white,brown, or even gray. Stay away from bright colors.The light will take it to a whole new level of horrible.
#3: No frills. As you can see per the photo, it's just the product and nothing else.Because the focus should be on that and that only.

Now onto the stuff you should have:
#1: A good camera. And I don't mean one that cost hundreds and hundreds of dollars either.It can be one that you take on your family vacations.As long as it has the macro tool so you can focus on a small area you're good to go. Auto focus, flash and no flash are also important functions.
#2: A lighting kit. I got one 2-3 years ago as birthday gift and I love mine. Definitely a great investment. The important elements in any lighting kit is the set up and the tripod, especially the tripod. I can say the tripod is the most important part because I use my tripod every time it's time to take photos of my pieces. You simply screw it onto the bottom of your camera and your good to go.It enables you to move your camera in angles you couldn't do before.Plus it keeps the camera steady when snapping photos. I got mine from Walmart online, the PHOTOGRAPHY STUDIO LIGHTING LIGHTS BOX KIT. (approx $70).
#3: Adobe Photoshop or Picasa. A good photo editing software is key.It enable you to edit your photos,crop them and even adjust the light if need be. Adobe Photoshop can run you a couple of hundred of dollars for the latest software while Picasa is FREE.Just google it and you will find the right website to download it. Both are easy to use and great.

I think that covers everything. Now go achieve your perfect photo.If you have any questions, feel to ask away.

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